Category Archive: Branding

From ‘International’ to ‘Indian’

– Binu Basil Baby “In 1996, when McDonald’s entered India for the first time, it did the unthinkable, eschewing its trademark beef burgers. Sixteen years on, it is about to do the equivalent… Continue reading

When Americans Tried Dosa!

-Arpit Lalwani How many times this has happened with you that you are eating in a fine local cuisine restaurant and suddenly an idea strikes your mind “What if a restaurant of this… Continue reading

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